THE OMNI CHANNEL: Servicing the Online, Offline and Mobile Retail Customer Journey
The promise of Omni-Channel retailing offers to "deliver an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping". Enabling consumers to move seamlessly among all retail and digital environments - real and virtual - as if they were one is an attractive proposition. In reality the omni-channel opportunity presents retailers with real challenges when it comes to making everything available through any touch-point from just one stock-pool.
DATE: Wed. 20th November 2013
TIME: 4pm to 6pm
LOCATION: Level39, One Canada Square, Canary Wharf, London.
In association with Marketing Week we are hosting an inspirational executive roundtable dedicated to executives actively involved in retail channels including mobile, online, offline and eCommerce. We expect a lively roundtable discussion where brand representatives will discus and share their own experiences and strategies for delivering a better Omni-Channel customer experience.
